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As they exchange their vows and listen to the reading of a ketubah, sheltering them above their heads are customized canopies woven together from heirloom wedding gowns, a greatgrandfather’s tallit or even the cloth napkin from the restaurant where the proposal took place. Understanding the significance and holiness of this moment as the beginning of a new marriage and family, today’s couples seek to bring more personalization into the design of their one-of-a-kind chuppot.
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It’s not about presents or the number of Chanukkah songs there are compared with Christmas songs, or how a humble nine-branched candelabra can compete with a freshly pine-scented ornament adorned Christmas tree.
Chanukkah, the holiday that celebrates history’s first victory for religious freedom, is about not giving into tyranny. In any generation.
When I penned this last week for the Detroit Jewish News, Joseph’s Tomb had not been set on fire by Palestinians twice. Yet. The thought of the Palestinians petitioning UNESCO that the Western Wall should be declared a Muslim holy site went beyond the pale of imagination.
But here we are. According to the world authorities, Rachel’s Tomb and the Cave of the Machpelach have no Jewish connection. Will this be enough of a shakedown to shake us out of our complacency?
On Oct. 8, The New York Times published an article that disregarded any Jewish historical claims to the Temple Mount in Jerusalem. Ask the average pre-bnei mitzvah adolescent attending a supplementary congregational Hebrew school why this is so troubling and you may get some blank stares.
In a 2007 study from the AVI CHAI foundation, one Jewish educator lamented that in the ever-shrinking hours of a child’s Jewish education, “we have lost the battle for time.” The paucity of contact hours spent at Hebrew school means that our Jewish kids are getting a minimal Jewish education. They learn to decode Hebrew enough for Hebrew prayer and bnei mitzvah preparation. Through experiential learning, they get the basics of the Jewish holiday cycle and maybe a sprinkling of Torah stories. Teachers need to accomplish this within five or less hours of weekly instruction, all the while dealing with the disruption of kids arriving late or leaving early because of extra-curricular activities.
That means teaching Jewish history – from our most ancient beginnings in Judea, through the Roman exile and all the way up to the birth of the modern State of Israel – has mostly met the chopping block. If you need evidence, visit the resource room or library of any temple or synagogue and you will see volumes of history textbooks printed in the last decade languishing on the shelves.
I speak from experience. I have taught Hebrew school in one capacity or another here in Detroit and in Western New York for 13 years. I have been trained on several curricula that attempt to infuse experiential history lessons into the classroom using both traditional and the most up-to-date methods of the Digital Age, only to scrap carefully constructed lessons for the sake of time.
As a parent, a Jewish educator, and a writer who has been observing media coverage of the Israeli-Arab conflict since college, I cannot help but notice an ominous connection between the neglect of teaching Jewish history and the rise of the distortion and demonization of Israel and of Jews in Israel, on the American campus and throughout the world.
American Jewish kids with a minimal education, or no Jewish education after their bnei mitzvah, are blindsided when they reach the college campus and do not know how to respond when confronted with organizations on college campuses calling to boycott “apartheid” Israel.
As parents and Jewish professionals, we are doing ourselves a disservice when we let our children’s Jewish education take a back seat to our many other priorities. Our children need to learn Jewish history – to see where we have come from and what past generations endured to maintain their Judaism – to shape their own Jewish identity and destiny.
This year, after much soul searching, I decided to “home Hebrew school” my own child. I do not recommend this for everyone. Ideally, Jewish learning needs to take place in a communal setting and with lively discussion. Believe me, getting your own kid to take you seriously as a teacher is no cakewalk, but with the promise of a treat after a certain amount of studying has been accomplished, we settle down and get to work.
Each time, we get through one chapter from an age-appropriate textbook. Fortunately, there are many educational resources and videos online to make ancient Jewish history come alive. Right now, we are working our way through learning about ancient Judea and the Jewish revolts after the Romans conquered Jerusalem.
Even as Israel works hard to preserve its antiquities, there are some who wish to erase them. As we sat learning the other night, an online news source reported that Palestinians had destroyed a 1,900-year-old cave in the Gush Etzion region that dated back to the Bar Kochva revolt. If you had never heard of this era in Jewish history, I encourage you to look it up.
With the #Pope visiting the United States, and the Jewish High Holiday season in full swing, I wanted to share with you an article I wrote published in the Detroit Jewish News’ High Holiday edition.
Two days ago, my wonderful congregation spent 26 hours in intensive prayer, fasting and reflection. Prayer is hard work. It does not come easy. That is why I am thankful to those in the community – in my synagogue, and in yours, or maybe in your church, temple or mosque – who volunteer their time to learn how to lead prayer.
Have you ever led a prayer service? If so, how did you learn? Why did you decide to lead? Did it feel different than sitting in the pews? I’d love it if you comment below.
During the Middle Ages, an unknown cantor, humbled at the task of praying on behalf of the entire congregation so that God would inscribe them into the Book of Life, penned the prayer Hineini, meaning “Here I Am.”
Before the invention of the printing press, leaders of tefilot, or Jewish worship, carried the weighty responsibility of keeping an entire congregation engaged and focused.
Fast forward several centuries, and not much has changed. Although the words of the Rosh Hashanah and Yom Kippur liturgy are widely available in printed machzorim or even transmitted electronically onto large video screens, it is still the task of the leader to be the shaliach tzibbur (lit. “messenger of the community”) in shepherding today’s Jews through the most prayer-intensive time on the Jewish calendar in an increasingly secular society.
Throughout Metropolitan Detroit, many consider it an honor to volunteer leading services alongside professional clergy as an ultimate expression of contributing to the Jewish community.
Rachel Jacobson, 28, of Silver Spring, Md. each year returns to her hometown congregation of B’nei Israel in West Bloomfield to be with family and to lead various parts of services. Inspired from her years in Jerusalem learning from pioneering women leading tefilot in egalitarian congregations, she was one of the first female prayer leaders for the B’nei Israel during the high holidays.
“I never was formally trained to lead,” said Jacobson. “It is something I picked up over the years in school, at Camp Ramah, and living in many different Jewish communities. It is when I can do my best praying because I am not only responsible for my own davening, but for the congregation before me.”
Jacobson credits her singing ability to her school days performing in musicals, though it is not necessary to be able to carry a tune in order to lead tefilot. But just as in show business, services must go on, even when the prayer leader is sick.
“Sometimes I think God does not want me to daven,” Jacobson jokingly said, thinking about leading Rosh Hashanah services while fighting a cold. “It is moments like that when I really must remind myself that I am not up there (on the bimah) to sound pretty. I am an emissary of all the congregation’s tefilot to deliver them to God. That is what leading prayer is all about.”
When Clergy get sick, congregants step up
Last Rosh Hashanah, Rabbi Norman Roman of Temple Kol Ami in West Bloomfield found himself not on the bimah but in the hospital. It was then that the congregation showed its strength and proudest moments according to congregant Diane Siegel Di Vita of Northville, who helps coordinate monthly lay-led services at Kol Ami throughout the year. She said the entire executive board filled in to lead the services and deliver sermons under the facilitation of Cantor Tiffany Green. Rabbi Roman’s stepson Chad Rochkind delivered the Yom Kippur sermon.
“What happened at Kol Ami last year was very community affirming,” said Green. “It was important for our membership to see fellow members stepping up to the plate at a moment’s notice, and showed how they care for their community through their leadership,” said Green. “Leading prayers shapes and grows our small congregation. It shows that our members care about what happens here.”
In an effort to bring to his fellow congregants the meaningfulness of the season, Bruce Plisner, an active congregant at Temple Beth El in Bloomfield Hills, designed with Rabbi Mark Miller a one-hour text study for Yom Kippur afternoon that will focus on the central themes of the day: the sounds of the shofar, fasting, repentance and forgiveness.
Plisner, 68 of Farmington Hills, said that Jews for generations have recited prayers such as the Ashmamu and the Unetana Tokef but may not know their origin or significance. Through text study and rabbinical and contemporary commentaries, he hopes to enlighten the worshippers by offering them something less passive and more participatory.
“During Yom Kippur, we say certain prayers over and over again which few people understand what or why we are saying them,” said Plisner, who said he tries to get to services during the year as much as he can to usher and lead. “We thought it would be meaningful to take a different approach to reading about the prayers through rabbinical interpretation. We will also examine the tradition of fasting and through various texts, will explore who fasts and who is pardoned from fasting.”
In synagogues and temples that do not have a chazzan, rabbis such as Steven Rubenstein of Congregation Beth Ahm in West Bloomfield rely upon a deep core of capable and willing congregants to lead prayers. This year there will be some new Torah readers joining the ranks of volunteers, he said.
“Leading tefilot is a big part of our congregation’s culture,” Rubenstein said. “Leading gives people the opportunity to be invested and involved in congregational life. It makes services more enjoyable, not only for the High Holidays but throughout the entire year.”
The Future is Bright for Detroit’s Conservative Jews. Motor City Youth Group is “Chapter of the Year”
When I taught Hebrew school and looked at the sweet yet glazed-over faces of my students, I would gently yet firmly reassure them: “KIds, please. I get it. Hebrew school may not be your thing. But don’t ever let your feelings about Hebrew school cloud your love for being Jewish. There is a better Jewish life after Hebrew school and it is youth group.”
Personally, I owe my life to United Synagogue Youth’s high school and middle school programming. Whether it was learning how to do The Time Warp or Rock Lobster at a dance, or finally mastering the WHOLE Birkat Hamazon (Grace after meals) while singing it with hundreds of my closest friends, It taught me how to life Jewishly joyfully. Kudos to the Motor City Chapter of USY for winning for the second year in a row Chapter of the Year for the organization’s Central region.
This ran in the May 21, 2015 issue of the Detroit Jewish News. Please subscribe.
Motor City USY wins honor for second year running
| Stacy Gittleman | Contributing Writer
Recently recognized by the Central Region of United Synagogue Youth for membership growth and inter-generational religious programming such as “McKabbalat Shabbat,” members of Detroit’s chapter of United Synagogue Youth recently arrived home from their regional spring convention in Cleveland bleary-eyed yet happy to have clinched the “Chapter of the Year” award for the second year running.
Motor City USY, affectionately known as “MCUSY,” is witnessing a resurgence in membership growth and dynamic programming designed to engage and energize the youngest members of Metro Detroit’s Conservative Jewish movement.
The chapter has attracted about 65 official members in grades 6-12, and a little over 100 individuals have attended at least one USY or Kadima program in the past year, according to adviser David Lerner. Highlights of the year included a Purim limousine scavenger hunt, monthly volunteering at bingo games with adults with developmental disabilities in cooperation with JARC, and an “Iron Chef ” kosher cooking contest for students in the middle school grades.
The Conservative movement in Detroit has invested much in its youth engagement and informal education in the last several years with its Ramah Fellowship and by hiring a full-time USY adviser. For the past two years, this post was filled by David Lerner. Lerner is stepping down from his post, and this summer will begin his rabbinical studies at Jewish Theological Seminary in New York City.
“I have been so inspired working with the teens and witnessing their passion and ability to form a community around Jewish life and values,” Lerner, 32, said.
“I have merely served as the facilitator and supporter to all their passion and great ideas. They have worked hard through their frustrations to create so many positive outcomes over the past two years.”
Lerner hopes the organization will choose a new adviser who has an established relationship with the organization and can continue its upward direction.
In the last two years, Lerner said he focused on growing and strengthening programming and outreach at the high school level. In coming years, he said the focus should be on growing the organization’s Kadima group for grades 6-8 and Junior Kadima for grades 3-5.
Local area Conservative rabbis also place a high value on the way USY blends social and religious aspects to get teens enthused about Judaism.
Rabbi Aaron Bergman at Adat Shalom Synagogue in Farmington Hills attributes the chapter’s recent success to collaboration across all of Detroit’s Conservative synagogues and professional staff who are connected and invested in the teens.
Rabbi Aaron Starr of Congregation Shaarey Zedek in Southfield — where Lerner also worked as director of youth and young adult programming — echoed this sentiment of working together to create meaningful experiences of Jewish learning and fostering friendships for teens.
“As Conservative Jews, we are committed to developing passionate, educated young adults devoted to finding spirituality within Jewish ritual, meaning within Jewish life, and a commitment to repairing our broken world,” Starr said.
“Most of all, the teens who are part of MCUSY are exceptional leaders and, in them, I see a bright future for the Jewish people.”
By Stacy Gittleman|Contributing Writer
At Hillel Day School in Farmington Hills, all students learn to click, drag and research in fully wired media labs equipped to educate in today’s digital age. Far away, in a remote village in eastern Uganda containing a large percentage of the country’s 2,000 Abayudaya Jews, the Hadassah Primary School expects to open a computer lab for its 800 Jewish, Christian and Muslim students as early as February 2015 — thanks to the efforts of grandfather and granddaughter duo Jerry Knoppow and Miriam Saperstein.
The two went to Uganda on their own and aim to create a bridge of cultural understanding through the Internet between the Hadassah school and fifth- and sixth-graders at Hillel Day School.
This summer, Knoppow and Sapirstein left the comforts of their West Bloomfield and Huntington Woods homes and spent a week with the Abayudaya Jews of Nabagoya Hill in the village’s guest house and a second week touring the country.
In their suitcases, they packed not only prayer shawls, tefillin and siddurim to better connect their hosts to Judaism, but also laptops fully loaded with the latest software to connect them to the world.
For Saperstein, 16 and a student at Berkeley High School, the visit offered a hands-on exploration of a Jewish community she knew little about until she discovered them in a fifth-grade social studies class at Hillel. The school continues to teach about the Ugandan community on both religious and cultural levels and last year raised money for a clean drinking water supply for the Hadassah school.
This trip is nearly a decade in the making. In 2005, after learning about the Abayudaya Jews through Kulanu, a Baltimore-based organization involved in research, education and donations to those in developing Jewish communities, Knoppow arranged for the leader of the Abayudaya, J .J. Keki, to visit the Jewish community of Detroit.
Keki, a convert to Judaism, visited here for a week in March 2005 to teach the Jewish community here the customs, prayer melodies and other traditions of his community back in Uganda.
Knoppow said the goal of their high-tech project is not just to “pour in money to get the school wired and fitted with laptops and Internet connectivity and then walk away.” It is to help the villagers be able to become financially independent to sustain and update the technology.
He backed his passion for the project with statistical evidence from the Bill Gates Foundation, which shows that the introduction of technology to rural communities changes lives by motivating people to pursue higher levels of education.
The long-term cost of establishing this project is $40,000-$50,000, Knoppow said. In the latest update, he plans to pack six suitcases with additional laptops and get them to New York by Nov. 11, where leaders of the Ugandan community will be putting on a benefit concert for subsistence farmers.
For details on volunteering or making a tax-deductible donation to this project, or for those wishing to contribute through upcoming b’nai mitzvah projects, go to http://tinyurl.com/ok9rhxp or contact Knoppow at email@example.com.
As for Saperstein’s take-away from the experience, she knows that most of her peers in suburban Detroit grow up in a “privileged bubble” where there is a b’nai mitzvah culture of short-term mitzvah projects. At home, she admits she is happy to be surrounded by creature comforts while also dedicating many hours as a PeerCorps volunteer at Detroit’s James and Grace Lee Boggs School.
After her visit to Uganda, she learned what it means to enter another community very different from her own with humility and the capacity to listen.
“Any time you enter a community as an outsider, you should not have preconceived notions that you know what will be best for them,” Saperstein said. “The Jews in Uganda are not there for us to pity or for us to feel good about ourselves by making a monetary donation. We must work together with them as a team to map out a sustainable plan that will enable both the teachers and students to compete globally.”
The trip was not all about work. During her stay, Saperstein also had fun “hanging out” and making friends with her Ugandan peers. A leader of teen discussions at B’nai Israel Synagogue of West Bloomfield back home, Saperstein felt honored to lead parts of the Shabbat morning services in the village’s traditional egalitarian synagogue.
“Though they prayed in Hebrew and their native Luganda language, I felt so connected to the melodies and the words,” Saperstein said. “I know I can go anywhere in the world and know I can feel connected to the rituals and prayers that unite us as Jews. That is very powerful.”
Knoppow said, “As I listened to my granddaughter lead the prayers, I could not see the words in my siddur from the tears of joy in my eyes.”
Last night, I volunteered at Detroit’s evening of Solidarity with Israel. After attendees passed through a strict security screening process, I gave them each a sticker bearing the logo shown above. Fellow volunteers gave out over 2,700 stickers to Israel supporters.
While the world looks bleak now for all world Jewry, and while radical Islamists spread their fiery hatred for Jews just like the Hitler Youth did in the 1930’s, it soothed my soul to see so many: Jewish, non-Jewish, black and white, coming together for a few hours to support the United State’s biggest ally in the Middle East in her war on terrorism.
By the way, my daughter is still on her trip in Israel. She just returned safely to Jerusalem after a sea-to-sea hike in the North.
Last weekend, she did spend some time in a bomb shelter. She heard the Iron Dome obliterate an incoming misile. But then, after they got the clear, she and a family she was staying with went on with life.
Here is my most recent piece published in the Detroit Jewish News.
A few weeks ago, my parents, husband, son and I were riding down the Belt Parkway in New York to take our 17-year-old daughter to JFK. She was about to embark on Ramah’s six-week Israel Seminar, a trip she knew she wanted to do since she was about nine years old. The news that Hamas murdered the three teenaged boys was less than 24 hours old. Seated in the middle row with my mom, I curled my hand into hers. I just kept squeezing it.
The scene at the departure terminal, though chaotic, was almost healing. Hundreds of Jewish teens about to leave for Israel on one trip or another greeted each other with smiles and hugs.
Expressions on the faces of the parents revealed one thing: we all knew our relatively carefree Jewish American kids were headed to Israel in a time of national mourning. Who could predict that a war would unfold in just days after their arrival?
What have I been doing since she left?
It has been a surreal time. While the program posts photos of the kids having fun on hikes and gazing over the Haifa skyline, while my daughter calls me from Jerusalem telling me about the fantastic time she had working with the children at the Ramah Israel Day camp in Jerusalem, friends in Tel Aviv, Ra’anana and Be’er Sheva post on Facebook about dashing for stairwells or shelters when the sirens blare.
On my wrist, I wear a blue Stand With Us rubber bracelet showing my support for Israel. My watch is set to Jerusalem time so I know the best time to call my daughter. My cell phone has become an appendage to my body. I pray daily for her safety, for all of Israel and her Defense Forces.
I thank Ramah Seminar in Israel for their tireless efforts of keeping our kids safe and having as an enjoyable and educational experience as possible while constantly keeping parents in the loop of the changing security situation. After an extended stay in their northern base in the Hodayot Youth Village, the “seminarniks” finally traveled safely to their home base in Jerusalem on July 15. In fact, a parent conference call to update us on the matzav started just as the IDF launched their ground offensive into Gaza.
But life goes on. I have taken the cue from my Israeli friends who endure this daily threat to keep moving on through routine and simple distractions. If my Israeli psychologist friend, an olah from New York, can help spread calm by teaching Yoga to women in a bomb shelter in Sderot, I too will try to find Zen on my mat. I work in my garden and take walks.
Even as the bombs fall, and the inevitability that she may spend some time this summer in a bomb shelter is very real, I have no regrets that my daughter is in Israel. I will not deny the danger or my worry. I know that this time in Israel will be a transformative one for her that can only strengthen her understanding of what it means to be a Jew and never take our Jewish homeland for granted.
When midnight here rolls around, my mind is already seven hours ahead wondering what the dawning day on the other side of the planet will hold for Israel. If you too have a loved one in Israel and find yourself up in the middle of the night, I’m sleepless right there with you.
- Why we’re letting our daughter stay in Israel in wartime (haaretz.com)
On these snowy days I admit I have done way too much trolling on my Facebook news feed. One alarming video clip that came across my newsfeed was a very disturbing video of Fascists in France waving a red swastika flag, shouting Jews Out! Jews Out!
Do they have the right to march peacefully and express their views in a democratic society? Maybe. Have these French citizens forgotten the history of WWII when the Nazis themselves goose-stepped through the streets of Paris shouting the same hatred? Absolutely.
Today’s Germany would not stand for such hate marches, free speech or not. In fact, it is illegal to fly the Nazi Flag anywhere in Germany or have a Nazi rally.
I wonder, in this country which proposes to ban the wearing of any religious symbol or clothing, what they teach their children about religious tolerance.
A few weeks back, I had the honor of attending and covering a “Face to Faith” Journey to Judaism sponsored by the Interfaith Council of Greater Detroit. Sitting in the massive sanctuary of Temple Israel of West Bloomfield with 150 seventh graders, I felt right at home. And you know something, so did the kids. Even if they never set foot in a Jewish house of worship. Even if they never had a Jewish friend.
Cynics might wonder if such interfaith explorations organized by Detroit’s Interfaith Council really teach tolerance. But, after you watch the disturbing and disgusting video of Fascists marching down a street of what is supposed to be the world’s most civilized city shouting “Jews Out!” consider the alternatives.
Here is the article which ran in the Detroit Jewish News
What does a rabbi look like? To the uninitiated, a rabbi wears a long black coat, grows a long beard, and therefore must always be a man.
Temple Israel rabbis, teachers, and other volunteers at Temple Israel in West Bloomfield helped to dispel this and many other misconceptions about Judaism as they guided a diverse group of 150 seventh graders from six school districts through a “Jewish Religious Diversity Journey.” The trip was part of a series of explorations into different religions created by the Interfaith Leadership Council of Metropolitan Detroit.
According to the council’s administrator Meredith Skowronski, Religious Diversity Journeys for the past 11 years has taken young leaders – 25 handpicked students from each school district – on six trips to a different house of worship to foster understanding and a celebration of cultural differences. Participating school districts include Berkeley, Birmingham, Bloomfield Hills, Clarkston, West Bloomfield, and Walled Lake.
Gail Katz, a retired Berkeley teacher and the director of Religious Diversity Journeys, explained that the program fits in perfectly with the World Religions unit of the seventh Grade curriculum.
“The Journey only extends what they are learning beyond the textbook and the classroom,” said Katz as she mingled with the students during a morning icebreaker. “We strive to increase respect and understanding among all students.”
Rabbi Josh Bennett – who is clean-shaven and does not wear a long black coat – kicked off the formal component of the day of learning in the temple’s large sanctuary. Students, impressed by the large golden ark on the bimah, learned about the three different branches of Judaism and the belief in one God, learning Torah and the connection to Israel, which unites Jews across every level of observance
Later in the morning, groups of students took turns touring the building and listening to Rabbi Ariana Gordon explain the cycle of Jewish holidays, the complexity of having a Hebrew calendar that is both lunar and solar, and the odd phenomena this year that was “Thanksgivingkah.”
The students also visited the building’s mikvah and viewed an open Torah Scroll with Rabbi Jennifer Kaluzny.
“These trips are an invaluable lesson where kids get a hands-on learning experience and are made to feel welcome in different houses of worship,” said Kaluzny after teaching a group about how a Torah scroll is made and written.
Over a Mediterranean vegetarian lunch prepared by Mezza of West Bloomfield and sponsored by Temple Israel, students expressed their appreciation for the program, which allows them to explore other traditions and pose questions that would seem inappropriate or uncomfortable in a classroom setting.
Ben Johnston of West Hills Middle School came away from the program with a better understanding of the different branches of Judaism and the customs and holidays his Jewish friends celebrate.
“This program is important to me because we have a diverse society,” Johnston said. “We go to school with different kinds of kids, and as we get older, these are the people we’ll go to college and work with. We must have the knowledge of their backgrounds so we can be more tolerant and understanding.”
Ben Johnston, a student at West Hills Middle school, learns about the role of a mikvah in Jewish life during a Religious Diversity Journey.
Ashley Liles and Maddy Merritt, both of Sashabaw Middle School in Clarkston, do not go to school with many Jewish kids. The program allowed them to peer into a Siddur and not feel embarrassed to ask why it opens up backwards or why the letters look different than English.
The “journey” gave them a better perspective of the history and origins of the Jewish people. Not only did it widen their understanding of Jewish holidays beyond Chanukkah, but the lesson with Rabbi Gordon also gave them a broader understanding of a holiday they would otherwise only know as a “Jewish Christmas.”
Rabbi Jennifer Kaluzny of Temple Israel, West Bloomfield, displays a Torah scroll to seventh graders on a Religious Diversity Journey with the help of parent volunteer Janet Cummins of Birmingham.
Never underestimate the impact of a school field trip.
Last spring, Sophie Erlich, 14, of Birmingham took a trip to the Isaac Agree Downtown Synagogue with
her eighth-grade classmates from Hillel Day School in Farmington Hills. There, she learned about the synagogue’s past. There, she also became inspired about contributing to Detroit’s comeback and an urban Jewish future.
This September, Sophie, now in ninth-grade at Birmingham Groves High School, and big brother, Jonah Erlich, 16, kicked off a fundraiser for the synagogue, founded in 1921, with their “Daven Downtown” T-shirt fundraising campaign. They sold more than 35 T-shirts for $36 each on their website designed by Jonah, http://www.davendowntown.com/ collections. All proceeds go directly to
help the synagogue.
Throughout the whole process, which is earning them required community
service credits for school, the teens also are learning valuable lesson in keeping inventories, marketing for nonprofit organizations on social
media and running a business.
“I am very energized about the idea of Detroit coming back,” said Sophie, who has friends with older siblings who are moving into the city. “It’s where I hope to live and work when I am an adult and out of college.” Jonah echoed his sister’s sentiments.
“If more Jewish young adults move into the city, they will need a thriving synagogue within walking distance where they can pray and just hang out with other Jews,” he said. “I would be so excited to work and live in Detroit someday.”
To create the right vibe, they asked local designer Kathy Roessner to donate her time and talents to create colorful logo with a “V” in the middle. The T-shirts, printed in Troy, are available in crew and V-neck styles and come in gray and white.
To boost sales, Jonah recruited some video-savvy classmates at Frankel Jewish Academy in West Bloomfield where he is a sophomore, as well as local leaders and Detroit entrepreneurs, to film themselves around town wearing
the T-shirts. The “world’s most interesting man,” a character from a Dos Equis beer commercial, provided
inspiration for the video’s only scripted line:
“I don’t always daven. But when I do, I daven Downtown.”
Anna Kohn, the executive director of the Downtown Synagogue and one of only two paid staff members, said the excitement and entrepreneurship of the teens toward the synagogue proves that young people can make things
happen when they are passionate about a cause.
“We were looking for a way to merchandise, and they beat us to it,” she said. Kohn said she has used the logo
on the synagogue’s website at http://www.downtownsynagogue.org. The egalitarian Conservative synagogue’s Facebook
page has 1,000 fans. It also distributes a newsletter with a circulation of 1,600 informing congregants and the general public about weekly Shabbat services, a Thursday morning minyan and a variety of programs that provide social
outreach for Jewish urbanites and those just curious about Judaism.
The T-shirt sales have become so successful that they are on back order as the Erlich siblings, children of Craig
and Renee Erlich, wait for the next shipment. They also plan to sell the T-shirts through area synagogues and
Jewish youth groups. ■